This interview is part of 42 Terabytes’ Social Rewards Executive Series, an ongoing compendium of interviews, company spotlights and case studies with the top executives from the leading social rewards platforms.
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Three nights ago I purchased myself a beautiful new eReader from Nook. It shipped last night and I should have it by tomorrow. I am really excited!
Given my recent purchase, I have had eInk on my mind far more than usual, so it was quite a coincidence today that I found an article on Gizmodo featuring a refreshing example of gamified marketing from Staples.
It’s unfortunate for Staples that Gizmodo didn’t run the article below three days earlier, because I may have willingly allowed myself to be sucked into their clever gamified sales tunnel. [click to continue…]
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Here is a fun little hack that I saw on Facebook yesterday from a Musician named Adam Port:
Follow these directions and Google will perform for you!
Go to Google Translate; Copy this text: [click to continue…]
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Mobile is the not so new “New Frontier” for advertising. Sure, mobile advertising has been around for a while, so it’s not new in the strictest sense, but new in that the execution for mobile advertising has been pretty abysmal. SessionM which closed a $20 million dollar round today, is poised to become the mobile ad platform that transcends the competition, by offering developers a more engaging, gamified platform.
Gamification Startup SessionM Raises $20M Led By Charles River Ventures
SessionM, a startup led by Quattro Wireless co-founder Lars Albright, just announced that it has raised $20 million in a Series B round of funding.
The round was led by Charles River Ventures, with participation from past investors Highland Capital Partners and Kleiner Perkins Caufield & Byers. CRV partner Jon Auerbach is joining the SessionM board. The company declined to comment on the valuation, but apparently VentureWire is reporting that the round values SessionM at $100 million.
Quattro, of course, was acquired by Apple and became the basis of the company’s iAd program. Albright led business development on iAd until he left to start SessionM, initially raising a $6.5 million round from Kleiner’s iFund and Highland.
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This interview is part of 42 Terabytes’ Social Rewards Executive Series, an ongoing compendium of interviews, company spotlights and case studies with the top executives from the leading social rewards platforms.
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Gamification gets thrown around a whole lot these days, and while there is still plenty of miss-information being shared, it’s certainly becoming better understood by more people. Just looking at my Twitter streams today and comparing them to my streams from about a year ago, I have noticed more consistency and a unity in topics regarding Gamification. This can largely be attributed to organizations like Gamification.co and Gamification Gurus like Gabe Zichermann taking more active roles in guiding thought around the subject. Here is an article from The Guardian that does a great job of exploring Gamification as well. Enjoy!
Gamification’s March to Ubiquity
The migration from top down broadcast communications to more human, interactive model of communications has made gaming mechanics all the more relevant says Zaid Al-Zaidy. Photograph: Kevork Djansezian/Getty Images
Play is the most human of behaviours. It’s how we begin to learn and develop. There’s nothing quite like the kick we get from mastering a new skill, developing our autonomy or getting recognition for our successes.
These addictive qualities can be equally found in back-yard hopscotch to the fantastical online realm of World of Warcraft. The ultimate human feedback loop, gaming has always been a huge part of culture. As TED speaker and game designer and academic Jesse Schell puts it, “All of life is a series of games”.
Technically defined as “using game design mechanics to influence people out of game contexts”, “Gamification” is today’s hippest marketing buzzword. [click to continue…]
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