Over 20 Reasons Why Gamification Is or Isn’t Right For You

by Maximilian Lemos on April 10, 2012

Last week we wrote about a good video to prime your gamificaton senses. Here is an article of the same vein from Social Media Examiner where they explore 26 Elements of a [successful] Gamification Marketing Strategy.

26 Elements of a Gamification Marketing Strategy

Games are everywhere.

More and more businesses are using gamification to create brand awareness and drive user engagement.

Gartner, Inc. predicts that more than 70% of Global 2000 organizations will have at least one gamified application by 2014.

In the last few years, we’ve also seen an increase in the number of companies that deliver gamification services and solutions including Bunchball, BigDoor Media, Badgeville and Gigya.

“Gamification typically involves applying game design thinking to non-game applications to make them more fun and engaging.” (From Gamification Wiki)

What follows is an A-Z guide of 26 elements you should be aware of when you consider a gamification marketing strategy for your business.

Read the 26 elements here


Gammify_300pxInterested in more gamification inspiration? Have a knack for solving complex problems using innovative behavior science in a fun way? Check out the 2013 Gamification World Championships put on my Gammify. Be sure to signup for Round 1 which will commence March 1st, 2014. Click Here.


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